Why Referral Marketing Works and How to Use It
April 9, 2015
Fourth Source - Marketing can be expensive and time-consuming. Referral marketing
is anything but this. In fact, referrals are the cheapest and most effective form
of marketing and shouldn't be ignored. In its simplest form, referral marketing doesn't
cost a dime.
According to Texas Tech, 83% of satisfied customers are willing to refer a product
or service but only 29% actually do. This problem has an easy solution: the please
and thank you formula. Remember, most people that received a good product and service
are willing to refer it, so don't be afraid to ask them to!
Read the rest of the column here.