December 16, 2014
For decades, the PR industry has fretted about its own public image, even as the business has evolved and agency PR has prospered. But headlines from a recent study about public perception of PR may mean we’re not there yet.
As reported in O’Dwyer’s, the outcome of the study by Texas Tech’s College of Media and Communication reads like a “good news/bad news” joke. On the bright side, compared to a decade ago, most people are more sophisticated in how they view PR people. They think we’re smart and well informed. On the other hand, they also believe we’re lying spinmeisters.