December 1, 2014
That rule of thumb doesn't necessarily hold true, especially for holiday shoppers this year. With more purchasing shifting to online retailers such as Amazon (AMZN), it's forcing brick-and-mortar retailers such as Walmart (WMT) to extend their "Black Friday" sales across the entire week of Thanksgiving. Other retailers are offering bargains on Thanksgiving itself.
This holiday season may end up providing better deals for consumers than in some past years, given that Thanksgiving falls on Nov. 27 this year, which is relatively late. That's shortening the traditional holiday buying season for retailers, which may give them an incentive to offer deeper discounts, with many of those appearing before Black Friday, said Deborah Fowler, associate professor at Texas Tech University, who studies retail management.