Christmas does come early — very early at Las Vegas malls

Las Vegas Review-Journal - “Malls and retailers use atmospherics to promote shopping. Garlands, music, Santa Claus are ways to inspire and energize shoppers,” said Deborah Fowler, who directs Texas Tech University’s retail management program.

Christmas shopping season at Town Square Las Vegas came to a less-than-festive end in 2013: Santa Claus’ house and tree burned down in an electrical fire.

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“Malls and retailers use atmospherics to promote shopping. Garlands, music, Santa Claus are ways to inspire and energize shoppers,” said Deborah Fowler, who directs Texas Tech University’s retail management program.

Read the rest of the story at Las Vegas Review-Journal