The brain processes legacy differently

The NonProfit Times - A study conducted by Professor Russell James at Texas Tech University and cited by Tedesco showed what happens to a person’s brain during a conversation about planned giving.

A conversation about planned giving makes prospects look back on their lives and think about their legacy. That’s not hearsay, it’s science, according to Bill Tedesco, CEO and managing partner of DonorSearch in Marriottsville, Md.

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A study conducted by Professor Russell James at Texas Tech University and cited by Tedesco showed what happens to a person’s brain during a conversation about planned giving.

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