October 22, 2014
Russell James, III, Ph.D., is not advocating gathering your donors into a room where the air is filled with the hormone oxytocin. He’s just saying that an experiment involving dosing donors with a nasal spray of oxytocin led them to give more. It’s up to you whether you want to tamper with the ventilation system at your next special event.
James, a professor of personal financial planning and Texas Tech University in Lubbock, Texas, presented some of the latest findings on the science of giving during the Association of Fundraising Professionals 2014 International Conference on Fundraising in San Antonio, Texas earlier this year.