Frogs & snails or sugar & spice? Wine drinking gender stereotypes

The New Zealand Herald-Different styles of wine are entangled in gender associations, according to this study on the 'perceived gender images of wine' conducted by researchers at Texas Tech University in the US.

"Meat is male; Champagne is female and cheese is unisex" - this was the conclusion of a recent study into the metaphors of masculinity and femininity that drinkers associate with different types of wine. It's one of a number of studies suggesting your gender influences your approach to buying and consuming wine.

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Different styles of wine are entangled in gender associations, according to this study on the "perceived gender images of wine" conducted by researchers at Texas Tech University in the US.

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