Where are the disabled in TV ads?

New Mobility - Olan Farnall, a professor of advertising at Texas Tech, conducted the study titled “Where Have All the Wheelchairs Gone?,” which focused on physical disabilities like people using wheelchairs or missing limbs.

A friend tells me I go out of my way to make things harder for myself, so when I recently needed a new washing machine, I purchased a front-loader. Believe me, it makes doing laundry almost bearable. So, if it works for me, wouldn’t many others benefit — disabled and non-disabled alike (i.e., short and older folks)? So, why haven’t I seen a person with a disability in a television ad for front loaders?

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Olan Farnall, a professor of advertising at Texas Tech, conducted the study titled “Where Have All the Wheelchairs Gone?,” which focused on physical disabilities like people using wheelchairs or missing limbs.

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