Making The Ask

Psychology Today - To that end, I interviewed Russell James, who teaches fundraisers how to get people to make large charitable donations and who directs the charitable financial planning program at Texas Tech University. Here is a distillation of my interview with him:

You’re asking for someone's money or time. Or they're pitching you. In either case, it’s helpful to know techniques for getting a yes.

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To that end, I interviewed Russell James, who teaches fundraisers how to get people to make large charitable donations and who directs the charitable financial planning program at Texas Tech University. Here is a distillation of my interview with him: