Staff Members, Students Win Local Advertising Awards

The Lubbock chapter of the American Advertising Federation recently announced the winners of the 2014 ADDY Awards.

Collectively, eight offices at Texas Tech University were awarded 22 ADDY Awards at the ceremony:

Office of Communications and Marketing

• Gold ADDY Award in Single Platform, Consumer for Long Live the Matadors – Allison Matherly, coordinator of digital engagement; and Matt Simmons, multimedia designer
• Gold ADDY Award in Photography, Color for Will Rogers – Ashley Rodgers, university photographer
• Silver ADDY Award in Campaign for Instagram Photo A Day – Allison Matherly, coordinator of digital engagement; and Melissa Padilla, graphic design intern

• Silver ADDY Award in Annual Report for President’s Annual Report 2012 – Matt Simmons, multimedia designer; Michelle Hougland, assistant managing director; Chris Cook, managing director; and Patrick Gonzales, associate director
• Silver ADDY Award in Branded Content, more than 60 seconds for JFK, I Remember – Lacey Nobles, senior broadcast writer; and Nathan Edgar, senior producer
• Bronze ADDY Award in Services for Every Day, We are Red Raiders – Michelle Hougland, director of marketing and brand management; James Hodgins, writer; and Digital Base Productions
• Bronze ADDY Award in Integrated Campaigns – Consumer, Regional/National for Every Day, I am a Red Raider – Michelle Hougland, director of marketing and brand engagement; Matt Simmons, multimedia designer; James Hodgins, writer; Allison Matherly, coordinator of digital engagement; Jonathan Looney, multimedia designer; Chris Cook, managing director; Digital Base Productions; and Dailey Fuller, associate director of Communications & Marketing for the Texas Tech University System
• Bronze ADDY Award in Email for 2013 Holiday Card – Matt Simmons, multimedia designer
• Bronze ADDY Award in Catalog for 2013-2014 Viewbook – Jonathan Looney, multimedia designer; and Craftsman Printing

Rawls College of Business

• Bronze ADDY Award in Four Color for Rawls College of Business Strategic Plan – Catherine McGovern, communications coordinator; Michele Moskos, senior director of communications and marketing at the Rawls College of Business, Craftsman Printers

University Press

• Gold ADDY Award in Cover for The Fifth Season – Ashley Beck, designer and illustrator; and Kasey McBeath, art director and production coordinator
• Silver ADDY Award in Cover for Silent We Stood – Tiffany Homan, designer; and Kasey McBeath, art director and production coordinator
• Silver ADDY Award in Book Design (Entire Book) for Designing Dandelions – Irma Sizer, designer; and Barbara Werden, production
• Bronze ADDY Award in Book Design (Entire Book) for A Stitch in the Air – Kasey McBeath, designer

Student Union and Activities

• Gold ADDY Award in Single for Tech Can Share Food Drive – Matthew Upchurch, artist; and Autumn Arthur, manager
• Bronze ADDY Award in Single for Tech or Treat – Matthew Upchurch, artist; and Autumn Arthur, manager
• Bronze ADDY Award in Logo for Battle of the Bands Logo – Vanessa Diamos, artist; and Autumn Arthur, manager

University Libraries

• Gold ADDY Award in Branded Content, 60 seconds or less for Bones to Pick – Amy Kim, electronic media coordinator; and Julie Barnett, assistant director

Public Television

• Gold ADDY Award in :30 for Nova: At the Edge of Space – Reagan Doyal, promotions producer
• Gold ADDY Award for Local (one DMA) Single for Texas Tech Public Television Summer Preview – Reagan Doyal, promotions producer

Student Housing

• Bronze ADDY Award in Local (one DMA) Single for Texas Tech University Student Housing Ad – Brandon Waits, client relations/creative; Whitney Paschall, section manager of marketing; and Janis Haney, associate director of client relations, welcome center, IT and marketing

Health Sciences Center

• Silver ADDY Award in Audio/Visual for Medical Outreach documentary – Zachary Tijerina, direction, cinematography, editor; Mary Croyle, producer;

Students

Texas Tech students also submited their work to the Lubbock Chapter of the American Advertising Federation. The following is the list of students who received ADDY Awards:

• Best of Show in Collateral Material-Brochure/Annual Report for French Paper Company Magalog – Luis Portillo
• Gold ADDY Award in Packaging for Blu Anchor – Melissa Padilla
• Gold ADDY Award in Packaging for Disobey Bags and Tags – Kate Zurawski
• Gold ADDY Award in Collateral Material-Brochure/Annual Report for Martin Guitar Co. Annual Report – Thomas Blake
• Gold ADDY Award in Cover for The Last of the Mohicans – Melissa Padilla
• Gold ADDY Award in Single for Glidden “Color with Character” Commercial – Steven Pence; Taylor Shofner; Ben Jarvis; Jennifer McKown; Cameron Eller, Caitlin Beale; Molly Jacobs; Kevin Helmer; Sarah Timmons; and Kent Lowry, professor in the Department of Advertising
• Gold ADDY Award in Packaging for Life in Progress – Adrianna Robertson
• Gold ADDY Award in Packaging for Prairie Gold Popcorn Packaging – Thomas Blake
• Silver ADDY Award in Packaging for Hourglass – Carson Bahr
• Silver ADDY Award in Collateral Material-Stationery Package for Thai Pepper – Gahye Lee
• Silver ADDY Award in Collateral Material-Stationery Package for Into Sharkness Stationery Package – Kate Zurawski
• Silver ADDY Award in Collateral Material-Stationery Package for Grow Kids Clothing – Kristi Tardy
• Silver ADDY Award in Poster, Single for Never Left Behind or Forgotten – Kristin Ivey
• Silver ADDY Award in Cover for Eating People is Wrong – Kristin Ivey
• Silver ADDY Award in Editorial Spread or Feature for King of the Hill Feature Spread – Rachel Albers
• Silver ADDY Award in Direct Marketing for Behr Family Reunion – Adrianna Robertson
• Silver ADDY Award in Direct Marketing for High School Reunion Invitation Package – Kylie Valigura
• Silver ADDY Award in Direct Marketing for Alice in Wonderland Banquet – Kristi Tardy
• Silver ADDY Award in Direct Marketing for Invitation – Brian Thiebaud
• Silver ADDY Award in Campaign for Mocking Dead Installation Campaign – Olivia Utley
• Silver ADDY Award in Consumer for Glidden Campaign – Steven Pence, Jessica Stark, Enna Post Gutierrez, Rachel Bottlinger, Sarah Kramer, Brittany Long, Taylor Shofner, and Ben Jarvis
• Bronze ADDY Award in Packaging for Sun Cove Packaging – Katie Shelton
• Bronze ADDY Award in Cover for I Never Promised You a Rose Garden – Jessica Anderson
• Bronze ADDY Award in Direct Marketing for It’s Advertising (Rack Card and Poster) – Clara Vaughn; Camille Haider; Shannon Bichard, advertising department chairperson
• Bronze ADDY Award in Collateral Material-Stationery Package for The Clothespin – Whitney Whitt
• Bronze ADDY Award in Collateral Material-Brochure/Annual Report for Invisible Children Brochure – Rachel Albers

Conducted annually by the American Advertising Federation, the ADDYs are the advertising industry’s largest and most representative competition, recognizing and rewarding creative excellence in the art of advertising. Every year approximately 60,000 entries are submitted in local ADDY competitions.

Entries that earn a Lubbock Gold ADDY automatically advance to compete in the District 10 ADDY Awards against advertisers and marketers from across Texas, Oklahoma, Arkansas and Louisiana.