'Who,' 'Wild Things,' 'Avengers' loom 50 years later

USA Today-Multimedia franchises such as Doctor Who, the Avengers and the X-Men, plus books such as Maurice Sendak's Where the Wild Things Are, have staying power because there is a high level of quality inherent with them, according to Rob Weiner, associate pop-culture librarian at Texas Tech University Library.

The year 1963 had some hugely seminal historic moments — the March on Washington, the assassination of John F. Kennedy in Dallas — but it also launched pop-culture touchstones that have maintained their relevance for 50 years.

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Multimedia franchises such as Doctor Who, the Avengers and the X-Men, plus books such as Maurice Sendak's Where the Wild Things Are, have staying power because there is a high level of quality inherent with them, according to Rob Weiner, associate pop-culture librarian at Texas Tech University Library.

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