What do annuity buyers want?

LifeHealthPro.com - Barry Mulholland, an assistant professor at Texas Tech and former insurance agent, agrees that the right product sometimes needs to appeal to the rational and the behavioral side of the customer.

Lowell Aronoff is the CEO of CANNEX, one of the largest providers of annuity pricing data to the financial services industry and an expert on the theoretical value of a life annuity. In a recent conversation, I asked him what I ask a lot of annuitization scholars: Does your mother own an annuity?

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Barry Mulholland, an assistant professor at Texas Tech and former insurance agent, agrees that the right product sometimes needs to appeal to the rational and the behavioral side of the customer.

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