October 22, 2013
Caleb Fisher said he is passionate about making videos and helping people. The Texas Tech University student found a way to combine the two.
Fisher, a senior marketing major with a certificate in energy, created his own video company and is donating 10 percent of his earnings to the International Justice Mission (IJM), a human rights organization which helps end human trafficking.
“To know millions of people are treated that way made me feel like something had to be done,” Fisher said.
Fisher’s interest in videography began while he was in high school, where he learned to film and edit videos.
After attending Midwestern State University, Fisher transferred to Texas Tech a year ago. Despite the move, he knew he wanted to continue doing what he loved while in college.
“When I came to Texas Tech, I still enjoyed making videos, but I didn’t get an opportunity to film as much,” Fisher said. “After learning there weren’t a lot of videographers in Lubbock, I figured it would be something cool to do.”
His hobby quickly turned into a part-time profession. He opened C. Fisher Productions, a business dedicated to videoing weddings and other events.
Fisher said he learned how to market himself and his business through coursework at Texas Tech. He has taken social media classes and uses Facebook and Vimeo to promote C. Fisher Productions.
One day, Fisher’s business took a turn. He said he saw a Facebook video on human trafficking and sex slavery and knew his business could play a role in helping end the tragedy. Fisher decided to donate 10 percent of his profits to the cause.
“I never knew much about it, but the video opened my eyes to the tragedy and I thought, ‘Why not make videos while also helping out with that cause?’” Fisher said, “It all came together and fell into place.”
Fisher said he’d like to continue C. Fisher Productions after graduation and donate 100 percent of the profits to IJM. He plans to attend law school at Texas Tech and eventually practice law for an oil firm.
“I would like to continue my videography business as something I’ll do to help others for the rest of my life,” he said.
What has been your favorite memory at Texas Tech?
Rushing the field for the West Virginia – Texas Tech game last fall was a lot of fun. That was one of my very first Division I football games.
Why did you choose to come to Texas Tech?
My brother goes here and I have a few friends who transferred here. Everyone absolutely loves it. Everyone here is a family and loves each other.
Where is your favorite spot on campus?
I like hanging out in the Student Union Building because you always see someone you know. My group of friends has a spot where we all go and any time I go there around lunch, there is always a friend there.
What is your favorite Texas Tech tradition?
Carol of Lights was my first real experience with tradition here, and it was really cool. I would definitely also say going to football games and seeing everyone with their guns up.
What do you love most about being a Red Raider?
I love the community. I feel like if you see anyone when you are traveling that has a Texas Tech sticker or a shirt, it is an instant bond, and you know they are going to share those traditions.