May 23, 2013
William “Lin” Humphrey is a fourth-year marketing doctoral student focusing on firm strategy related to social media and mobile marketing and was named the Mobile Marketing Association’s 2011 Global Mobile Marketing Academic of the Year.
George Hansen, vice president of scholarship for the TBHF, said the candidates were exceptionally strong this year.
“We look forward to recognizing this outstanding group of Texas business students,” he said.
Humphrey is a contributor to the Huffington Post, where he writes about topics related to his research. His industry experience includes digital marketing and e-commerce roles at Carnival Cruise Lines and American Express. His digital agency experience includes working with clients such as Omni Hotels, Norwegian Cruise Line, USAA and Samsung Mobile USA.
“This foundation has been extremely generous in promoting education at the graduate level throughout Texas,” Humphrey said. “I’m incredibly honored to be the university’s Texas Business Hall of Fame Scholar, and I will work to uphold the values of TBHF and the Rawls College of Business throughout my career upon completion of my doctoral program.”
This scholarship will provide financial assistance in completing Humphrey’s final year of the marketing doctoral program, including funding for his research and travel expenses to meet with the corporations he has partnered with for studies.
“The award is a fitting recognition of Lin’s hard work and contributions in industry,” said Lance Nail, dean of the Rawls College, “and now as an academic thought leader on marketing strategy in an age of social media and mobile marketing. The Rawls College is proud to have Lin represent us as a Texas Business Hall of Fame Scholar.”
Humphrey has published in the International Journal of Mobile Marketing and has presented at the Warsaw Center Sports Marketing Conference, European Institute for Retail & Service Studies, AMA Summer Educators Conference, Cruise Shipping Marketing Chief Marketing Officer Panel, Social Media Marketing and New Media Expo. He has been featured in USA Today, Travel Weekly, Cruise Week, Seatrade and other publications.
The TBHF foundation’s mission is to sow seeds for the future by acknowledging and helping underwrite the potential being demonstrated by Texas business students. Humphrey will be recognized at the Texas Business Hall of Fame’s 31st annual scholarship program on Nov.14 in San Antonio.
The Rawls College of Business accounts for about 25 percent of Texas Tech graduates.
The college has a full-time teaching staff of roughly 100 in five departments: accounting, finance, information systems and quantitative science, management and marketing.
The college offers an accredited weekend MBA for Working Professionals program.
Dedicated to connecting students, alumni and employers, the Career Management Center assists Rawls College students with their transition to the world-of-work, and supplies prospective employers with top-notch candidates, ready to make an immediate contribution.