Using social pressure to drive voter turnout often backfires, study finds

Raw Story - “Efforts to motivate positive social behavior by using social pressure often generate resistance and backlash from the intended targets,” Richard E. Matland of Loyola University and Gregg R. Murray of Texas Tech University explained in their study.

Research published in the May issue of American Politics Research has confirmed what many have already suspected. Attempting to increase voter turnout through the use of social pressure can be a harmful campaign strategy, resulting in backlash against the candidate.

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“Efforts to motivate positive social behavior by using social pressure often generate resistance and backlash from the intended targets,” Richard E. Matland of Loyola University and Gregg R. Murray of Texas Tech University explained in their study.

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