December 20, 2012
Erica Taylor and Joshua Koch introduce the first segment of the Double T Insider during stand ups inside the Dan Law Field at Rip Griffin Park. (Photo by Riannon Rowley)
The Texas Tech College of Media and Communication is offering students various opportunities to get more involved by forming three student-produced programs which include Double T Insider, a sports show about Texas Tech athletics; The Hub, a website about on- and off-campus news; and the restoration of the student public relations firm, RaiderComm.
“As part of the strategic planning process, the faculty, administration and staff in the College of Media and Communication have been focused on providing opportunities for our students to actively participate in all aspects of the media industry,” said Todd Chambers, associate professor and chair of the Department of Journalism. “Ultimately, it’s about the quality of Texas Tech students and providing them with opportunities that will hopefully help them build their resumes and portfolios.
The Double T Insider offers students the opportunity to perform a variety of skills with a focus on various aspects of broadcasting in-depth stories about Texas Tech athletics. The web-only sports show, entirely created, produced and directed by students, goes beyond getting highlights and scores, bringing viewers closer to the athletes.
Students wanted a new platform to become more involved in something the college has never had before. It is a chance for them to hone the skills they want for their future career in the sports broadcasting industry.
“Double T Insider started because we were looking for something more than our classes alone could provide us with,” said Riannon Rowley, senior electronic media and communications major from El Paso and co-producer/director of the show. “In the sports industry, it is difficult to gain experience, so instead of waiting for something to come along, we took the initiative to build our own experience and make it one that will last.”
According to the Double T Insider’s mission statement, students are given a chance to become experienced individuals with the ability to voice their ideas and produce their vision in a collective, free-thought atmosphere.
The students produce weekly episodes which are published on YouTube and under the publications section of the Texas Tech College of Media and Communication website. In the future they hope to be carried by Midland, Amarillo and Lubbock television stations.
“The Double T Insider will succeed because of the diligence and hard work of these students who want to go beyond classroom projects and want to do something to the get them started in a highly competitive industry,” Rowley said.
The Double T Insider is entirely created, produced and directed by students. (Photo by Riannon Rowley)
The Hub is a student produced website dedicated entirely to the students of Texas Tech. The College of Media and Communication wanted to create something different from all other news publications about Texas Tech, allowing students to get more involved by encouraging them to submit their own work to the website to be published.
The site offers students an opportunity to submit their work from a wide variety of topics both from inside and outside the classroom. The site contains a local and national news section; an entertainment section dedicated to movies, music and humor; a lifestyle section; an opinion section; a media section containing videos; and a sports section, where they also publish episodes of the Double T Insider.
“I think The Hub encourages students to be more engaged in the college because they are able to submit one story or 10 stories about what they have accomplished,” said Chelsea Poe, a junior public relations major from Fort Worth and public relations manager for The Hub. “It is a unique way to showcase the work the students are doing in the College of Media and Communication.”
The new Media and Communication Building has provided students working for The Hub their own lab to produce the website and its content. Poe said the college has been really great about providing the resources they need to create the content they want to for the site.
In the future, creators of The Hub hope to produce their own television series for the site, and also plan on the site continuing to grow. They hope that with time, students will keep submitting more of their work to highlight their accomplishments.
Staff members of The Hub pose in front of their office at the renovated Media and Communication Building.
“I feel like The Hub is finally the outlet that allows more students to get involved,” Poe said. “I think the more students learn about The Hub, the more they will take advantage of showing off their work.”
RaiderComm, the student-run public relations firm, is being reestablished after being lost in the reorganization of the College of Media and Communication’s Public Relations Student Society of America chapter to Tech PR. It is a sub-organization of Tech PR in which dues-paying members get the opportunity to apply for a position at RaiderComm.
“It’s a great asset for all media and communication students now that RaiderComm is back up and running,” said David Peveto, a junior public relations major from Houston and director of RaiderComm. “It allows students interested in public relations to take all the knowledge and skills we learn in the classroom, and provide a practical application for those skills.”
The new building offers students involved with RaiderComm their own office, which includes multiple rooms for members to plan and pitch to clients.
“Between me, Trent Seltzer, who is the faculty advisor, and a really wonderful staff of skilled students, RaiderComm will be a real point of pride for both the department and the college as a whole in the coming years,” Peveto said. “I think that as RaiderComm grows, we’ll not only be able to take on more clients, but also offer more and better services to those clients.”
The organization represents clients on and off campus. Their current client is the student produced radio station, KTXT 88.1 FM. They are concluding their research this semester and hope to do more tactical work, such as events and publicity, for the station next semester. In the future, they hope to take on other small clients in addition to the radio station.