Advertising Team Wins 2012 Lone Star Emmy Award

The 2011-2012 Texas Tech University advertising team was recently awarded an Emmy Award by The National Academy of Television Arts & Sciences Lone Star Emmy Chapter in the College/University Student Production-Commercial category for its Nissan commercial.

Taylor Shofner, senior advertising and visual communications major from Lubbock, wrote, directed, produced and edited the commercials and entered them into the Lone Star Emmy competition.

“We got third place at the district competition, which was disappointing,” he said. “So this award was like the first place trophy I feel we all deserved.”

The ad team is a group of students that work on a campaign every year for different companies. The 2011-2012 team worked on a campaign for Nissan targeting multicultural millennials (18-29-year-olds). Their campaign won third place at the District 10 student advertising competition in Shreveport, La.

The campaign’s tagline, “Love what drives you,” was based on the idea that people in the multicultural millennial group name their cars. The commercials, Lola and Sasha, emphasized this tagline. The team started building the campaign concept in September 2011 and completed the concept in March 2012.

Other members of the 2011-2012 ad team that traveled to Shreveport include graduates Nicole Sever of Lubbock, account executive; and Kyle Parker of the Woodlands, director of photography; as well as the creative concept team of Rachel Bottlinger, a senior advertising major from Hamilton; and Zach Dominguez, a senior advertising major from Arlington.

This year the ad team will create a campaign for Glidden Paint. The competition will take place at the end of the spring 2013 semester.

“I am very hopeful this year we can make an even better campaign for Glidden and go to nationals and win,” Shofner said. “We have a very talented team again this year and I think we can do it.”tions major from Lubbock, the director of photography, Kyle Parker, a media and communication graduate student from The Woodlands, and the creative concept team, Rachel Bottlinger, a senior advertising major from Hamilton, and Zach Dominguez, a senior advertising major and electronic media and communication major from Arlington