May 29, 2012
WASHINGTON — May 14, 2012 — CI sponsored Denim Runway 2012 with Plains Cotton Cooperative Association (PCCA), in collaboration with Texas Tech University's College of Human Sciences, Department of Design's Apparel Design and Manufacturing (ADM) program. Four Texas Tech students won for their denim designs in the following categories: women's jeans, men's jeans, casual and trend board. The winners were announced during the annual TECHstyle Senior Fashion Show in Lubbock, TX. Denim Runway participants received a field-to-fashion overview of the denim apparel supply chain, starting with a visit to a U.S. cotton farm and ending with a tour of the American Cotton Growers denim mill.