Are out-of-control in-theater commercials driving away moviegoers?

Fox News “One ad is too many as far as cinemagoers are concerned,” says Rob Weiner, movie librarian at Texas Tech University. “People get really annoyed with the ads and just make fun of them. I, too, am fed up with having to sit through ads; they don’t work anymore, as people simply hate them.”

The time a movie is scheduled to start and the time it actually begins seem to be getting further apart. Take this story from a frustrated moviegoer who saw “Mission: Impossible – Ghost Protocol” in New Jersey over the weekend.

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“One ad is too many as far as cinemagoers are concerned,” says Rob Weiner, movie librarian at Texas Tech University. “People get really annoyed with the ads and just make fun of them. I, too, am fed up with having to sit through ads; they don’t work anymore, as people simply hate them.”

Read the rest of the story at Fox News