November 28, 2011
As the NBA lockout marches into December, business owners are starting to feel the financial pressure of a winter without the NBA.
With the holidays just around the corner, this could be problematic. Debbie Laverie, Rawls professor of marketing at Texas Tech University, who has been researching the economic impact of the NBA lockout said that New York is the biggest market in the country, but certain businesses may get hit harder than others.
“It’s restaurants and bars near the arenas that are hit bad,” Laverie said. “They are getting people pre and post game.”