October 21, 2011
Texas is putting a cork in wine shipments from a significant number of out-of-state retailers.
The report indicates just 1 percent of wine purchases are made online — a figure confirmed by Tim Dodd, director of Texas Tech University's Texas Wine Marketing Research Institute.
"It's pretty small," he said, "but I think it has the potential to increase."
Mail-order wine, which takes days or even weeks to deliver, doesn't make sense for most people, Dodd said.
"It's never going to be the primary way consumers buy wine," Dodd said. "The majority of wine is sold in grocery stores. It's just easier to pick up two or three bottles while you're out shopping."