October 19, 2011
Effective eye tracking just became affordable and accessible with the shipping today of Grinbath’s EyeGuide™ to customers worldwide. Invented by usability researchers at Texas Tech University in 2010, EyeGuide™ has undergone hundreds of user tests as part of its development process. The result is a complete hardware and software system that works on both Windows and Macs, calibrates any user in any lighting condition, and retails at under $1,500.
“We needed eye tracking in our lab because of client demand,” said Dr. Brian Still, CEO of Grinbath and the current director of Tech’s Usability Research Lab. “Many of the current eye tracking devices, although very good, are far too expensive for many out there. I just couldn’t choose buying one of those over paying a graduate assistant. So we made EyeGuide™. Initially it served as a solution just for us, but as we worked with it and improved it, we realized that it offered a viable solution for others like us who research users or build products, design advertising, or engage in other activities that could benefit from eye tracking research.”