Expert: NBA Lockout Will Have Greater Effect on Texas Teams

While the impact of the NBA lockout is projected to vary by market, Texas is likely to feel a greater impact because there are three teams in the state.

Pitch

While the impact of the NBA lockout is projected to vary by market, Texas is likely to feel a greater impact because there are three teams in the state.

 

Expert

Debbie Laverie, Jerry S. Rawls and Minnie Stevens Piper Professor in marketing, (806) 742-3953, debbie.laverie@ttu.edu.

 

Talking Points

  • Biggest financial impact of the lockout is expected in the biggest markets
  • Businesses around NBA arenas are predicted to see the biggest hit
  • The situation in San Antonio, where the public paid $145 million to build AT&T Center, a small-market team and a model franchise, winning four championships in the past 13 years

 

Quotes

  • “The biggest financial impact is expected in the biggest markets, but interestingly, the poorest performing teams are in small markets and the most likely to cause the player lockout.”
  • “Harvard economist Judith Grant Long argues the impact will not be that great as sports arenas do not provide any substantial economic benefit to the communities where they are built. This of course leaves the question - why does the public keep paying for them?”