5 New Ways Colleges Are Reaching High School Students

U.S. News-4. Tweeting behind the scenes: Colleges' traditional recruiting practices have typically been one-sided conversations, says Cory Chandler, marketing supervisor for the Office of Undergraduate Admissions at Texas Tech University. 'In the past, there was no other option than to rely [only] on printed materials,' Chandler says.

Students have responded positively to the chats, notes Eckstein, as 220 of the 260 students who participated in a video chat last year applied to the university, and 92 ultimately enrolled.

...

4. Tweeting behind the scenes: Colleges' traditional recruiting practices have typically been one-sided conversations, says Cory Chandler, marketing supervisor for the Office of Undergraduate Admissions at Texas Tech University. "In the past, there was no other option than to rely [only] on printed materials," Chandler says.

Read the rest of the story at U.S. News & World Report