June 9, 2011
AUSTIN — From Texas Department of Agriculture - The Texas Department of Agriculture this week launched a new program called GO TEXAN or Go Thirsty, designed to promote local restaurants and retailers that carry Texas wines and support the Texas wine industry’s $1.7 billion impact on the state’s economy. The event was held at Jack Allen's Kitchen in Oak Hill, a restaurant that prides itself on serving Texas wines and foods.
The study, jointly funded by the Texas Wine & Grape Growers Association and Texas Tech University Texas Wine Marketing Research Institute, also says tourism dollars related to the state’s wine industry have increased by 28 percent since 2007, reaching $379.5 million in 2009. The number of wine-related tourists increased by 42 percent, from 958,000 in 2007 to 1.3 million in 2009, the report says.