Communications and Marketing Takes Home Gold
February 11, 2011
The office won three Gold ADDYs and two Silver ADDYs.
The Office of Communications and Marketing took home three gold and two silvers ADDYs at the 2011 Lubbock ADDY Awards Ceremony.
Conducted annually by the American Advertising Federation, the ADDYs are the advertising industry's largest and most representative competition focusing on recognizing and rewarding creative excellence. Every year, approximately 60,000 entries are submitted in local ADDY competitions.
The Lubbock Advertising Federation's ADDY competition is the first step toward winning a national ADDY. Texas Tech winners will compete against other winners within one of 14 surrounding districts. District winners are then forwarded to the National ADDY Awards Competition.
The office's awards are as follows (Click photos to enlarge):
Gold ADDY winners:
Annual Report, Color Category:
Texas Tech University's Strategic Plan
Michelle Hougland, director of marketing
Sally Post, senior director of executive communications
Consumer/Trade, Full Page, Color category:
"Columns" full page print ad in Texas Monthly
Brandon Tyson, graphic designer
Banners/Pop-ups/Screensavers category
"Intensity" desktop wallpaper
Brandon Tyson, graphic designer
Silver ADDY winners:
Poster category
"Hot Dogs with President Bailey" flyer
Brandon Tyson, graphic designer
Online Newsletter category
Texas Tech Today Monthly
Allison Ralston, web content developer