November 17, 2010
NEW YORK CITY -- At the International Hotel/Motel & Restaurant Show seminar on mobile technology, industry leaders and academics talked about the ability of mobile technology to increase ROI for hoteliers while increasing guest satisfaction, but lamented the difficulty of upgrading old builds to new technology standards.
Assistant Professor Sunny Kim, of Texas Tech University, unveiled the results of a study of hotel management she conducted to examine their feelings about wireless technology.
“Hoteliers are looking to educate themselves and learn to better market to travelers on the go,” said Kim, whose study included dozens of directors and GMs. She found that hoteliers support using mobile technology to increase employee productivity and cost reduction.
Kim’s study also found that hoteliers expect a mobile device to be at least iPhone-sized with a touch screen and the ability to interface with a hotel’s property-management system.
Specific operational applications of technology included allowing engineers to remotely keep track of hotel systems, control energy use remotely and support employee multitasking while reminding them of pending tasks.
After Kim showed her survey, a panel discussion took place discussing the merits and limitations of hoteliers relying on mobile technology.