Marketing students create branding plan for College of Arts and Sciences

Students attempting to achieve a marketing minor in the Rawls College of Business are busy at work on a service learning project that aims to develop a marketing plan for the College of Arts and Sciences.

...

"Historically, we have done projects for local businesses," he said, "but this is the first time we are doing something internally for Texas Tech."

Read the rest of the story at Daily Toreador