Does it have to be IMAX?
August 16, 2010
When Aziz Ansari, a star on NBC's 'Parks and Recreation,' walked into an IMAX Theatre in California last year to watch Star Trek, he was disappointed.
When Aziz Ansari, a star on NBC's "Parks and Recreation," walked into an IMAX Theatre in California last year to watch Star Trek, he was disappointed.
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He's not alone. Allison Whitney, assistant professor of film and media studies in the department of English at Texas Tech University, said the digital projection industry is a much more open field. Edwards Technologies Inc., Global Immersion, and Sky-Skan are some of the companies competing with IMAX in the digital 3-D immersion technology.
Despite this, Whitney also said the power of the IMAX brand name is alluring.