Holy Textbooks, Professor! Texas Tech Takes Novel Approach to Higher Learning

The graphic adventures depicted in the Fantastic Four, X-Men, Spider Man and Batman continue to top the comic book charts and inspire box office blockbusters.

Yet also climbing the "comic book" charts is the graphic novel Atlas Black, an unsung hero of sorts, whose adventures are capturing the minds of college students at the Texas Tech University Rawls College of Business. The graphic novel is now required reading in both undergraduate and graduate classes taught by its author: Rawls Associate Professor of Management Jeremy Short.

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