Getting touchy-feely with marketing

What Childs has already found, along with lead author Shannon Rinaldo of the Rawls College of Business at Texas Tech University, is that haptic processing can make a big impact on the effectiveness of advertising.

In the study, the two researchers created advertisements that used very vivid words to try to create a rich image of, for example, a sweater.

Read the rest of the story at Des Moines Business Record