Alumna to be Honored at the Hall of Fame Luncheon

Linda Rutherford has reported for Newsweek, the Dallas Times Herald and several Dallas-area suburban newspapers.

Written by Erin Hawes

Linda Rutherford

Linda Rutherford is vice president of communications and strategic outreach for Southwest Airlines.

The College of Mass Communications has announced the honoree for its Hall of Fame Luncheon.

Linda Rutherford, vice president of communications and strategic outreach for Southwest Airlines, earned a bachelor’s degree in journalism from Texas Tech, where she graduated magna cum laude and was the 1988 Outstanding Journalism Graduate.

She began her career as a reporter for Newsweek magazine in New York and later was a reporter for the Dallas Times Herald. She was also a reporter for several Dallas-area suburban newspapers, including the Carrollton Chronicle, the Irving Daily News and the Collin County Community College District.

“We have two major criteria for being inducted into the Mass Communications Hall of Fame,” said Jerry Hudson, dean of the college. “Recipients must have distinguished themselves in the field of mass communications and have specifically aided the educational programs in the College of Mass Communications at Texas Tech. Ms. Rutherford has easily exceeded these criteria. She has gained the respect of her peers and contributed her time, energy and resources to the College of Mass Communications.”

Rutherford has attained many honors including being a 2008 inductee into the Public Relations Hall of Fame for PR News magazine. PR Week recognized Southwest Airlines as one of the five companies that “gets social media.” Her civic activities include being the vice president of community relations for the Lewisville Independent School District’s Education Foundation board of directors. She has been a featured speaker for numerous organizations.

The Hall of Fame luncheon will be held at 11:30 a.m. Friday (Oct. 30) at the Merket Alumni Center.

There is no charge for the luncheon. Reservations can be made until Thursday (Oct. 29) by calling (806) 742-3385 ext. 221.