Vinticulture Courses Take Off as Wine Industry Booms

Texas Tech University is the first in Texas, and one of only a handful of schools in the country, to offer an undergraduate program in viticulture and enology, the study of grapes and wine. Students pursuing horticultural degrees can specialize in viticulture and enology, and by 2010, there will be courses on winery business planning, wine marketing, vineyard management, winemaking, and wine tourism.

Written by: Jessica Behnham

As wine has captured the American palate, the industry of wine production and retailing is booming. This expansion has touched every state and created a demand for specially-trained graduates to fill jobs in the expanding industry.

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