Automakers try to reach Gen Y
February 9, 2009
A group of Texas Tech University business administration students created a marketing plan in connection with a Deloitte Research study, 'Connecting With Gen Y: Making Cars Cool Again.'
Written by: Jessica Behnham
Automakers have seen their future, and it consists of 75 million to 80 million Generation Y consumers who shun print ads, zap e-mail marketing efforts, and tune out the costly TV spots that manufacturers have long relied on.