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Texas Tech Offices Win 20 ADDY Awards

Office of Communications and Marketing leads with 10 awards, including Best of Show.

The ADDY honorees for the Office of Communication and Marketing included, from left to right, Chris Rios, Matt Simmons, Jonathan Looney and Allison Matherly.

The ADDY honorees for the Office of Communications and Marketing included, from left to right, Chris Rios, Matt Simmons, Jonathan Looney and Allison Matherly.

The Lubbock chapter of the American Advertising Federation announced the winners of the 2013 ADDY Awards this past Saturday (Feb. 23). The Office of Communications and Marketing took home 10 awards, including a Judges’ Choice and Best of Show Digital.

Collectively, eight offices at Texas Tech University were awarded 20 ADDY Awards at the ceremony:

Office of Communications and Marketing

  • Best of Show Digital, Judges’ Choice and Gold ADDY Award in Digital Advertising, Annual Report for 2011 President’s Report – Matt Simmons, graphic designer; Michelle Hougland, director of marketing & brand management; John Davis, senior editor; Leslie Cranford, senior editor; Karin Slyker, senior writer; Patrick Gonzales, managing editor; and Chris Cook, managing director
  • Gold ADDY Award in Out-of-Home, Interior Static for Home of Champions – Matt Simmons, graphic designer
  • Silver ADDY Award in Digital Advertising, Social Media for Valentine’s Day Cards – Allison Matherly, coordinator of digital engagement; Matt Simmons, graphic designer; and James Hodgins, internal communications coordinator
  • Silver ADDY Award in Digital Advertising, Social Media for Christmas Tree – Allison Matherly, coordinator of digital engagement and Matt Simmons, graphic designer
  • Silver ADDY Award in Elements of Advertising, Photography for Carol of Lights Admin Building – Jonathan Looney, graphic designer
  • Silver ADDY Award in Digital Advertising, Email for Holiday Email – Jonathan Looney, graphic designer
  • Two Silver ADDY Awards in Elements of Advertising, Illustration and Sales Promotion, Product Information Sheets for Get Social – Chris Rios, graphic designer

Hospitality Services

  • Gold ADDY Award in Integrated Campaigns, Local Consumer for Dedicated to Student Success – Cyndie Buckle, marketing and merchandising; Alan Cushman, manager, business development; Michele Stinson, marketing and merchandising; Hurricane Office Supply and Printing; Signs-on-the-Go; and TTUHSC Printing Center
  • Silver ADDY Award in Direct Marketing for “Providing Nutrition” Employee Appreciation Recycled T-shirt – Cyndie Buckle, marketing and merchandising; Alan Cushman, manager, business development; and Scarborough Specialties Inc.

Student Housing

  • Silver ADDY Award in Out-of-Home Self Promotion for USH Van Wraps – Jenise Wooten, graphic designer; Whitney Paschall, section coordinator of marketing; Janis Haney, associate director; and Connie King, marketing
  • Silver ADDY Award in Elements of Advertising, Illustration for Scholarship Shirt Wrapped Will Rogers – Jenise Wooten, graphic designer; Whitney Paschall, section coordinator of marketing; Janis Haney, associate director; and Connie King, marketing

Texas Tech University Press

  • Gold ADDY Award in Collateral Material, Publication Cover Design for Liberty’s Christmas – Laura Jones Martinez, designer
  • Silver ADDY Award in Collateral Material, Book Design for The Stranger Within Sarah Stein – Kasy McBeath, designer

Rawls College of Business

  • Silver ADDY Award in Collateral Material, Poster for Christopher Clayton Poster – Susan Brown, director of alumni/public relations; Catherine McGovern, communications coordinator; and Alice Oles, alumni relations coordinator
  • Silver ADDY Award in Collateral Material, Invitation for Tailgate Invitation – Susan Brown, director of alumni/public relations; Catherine McGovern, communications coordinator; Alice Oles, alumni relations coordinator; and Brian Sawyer, student assistant

University Library

  • Silver ADDY Award in Elements of Advertising, Animation for Crossroads Sound Studio Animation – Kevin Jones, coordinator of 3D animation; Julie Barnett, assistant director; Kaley Daniel, director; and Shannon Jones, unit coordinator of graphic design

Student Union & Activities

  • Silver ADDY Award in Elements of Advertising, Logo for Texas Tech Arbor Day - Autumn Arthur, designer

Conducted annually by the American Advertising Federation, the ADDYs are the advertising industry’s largest and most representative competition, recognizing and rewarding creative excellence in the art of advertising. Every year approximately 60,000 entries are submitted in local ADDY competitions.

Entries that earn a Lubbock Gold ADDY automatically advance to compete in the District 10 ADDY Awards against advertisers and marketers from across Texas, Oklahoma, Arkansas and Louisiana.

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