November 16, 2012
HealthCanal.com - Early 50s May Be Key Time to Reach Baby Boomers with Health Messages
For baby boomers, the peak interest in health issues comes at about age 51, with a second peak coming near age 65, according to a new study.
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Dimmick conducted the study with Katey Price, a doctoral candidate in communication at Ohio State, and Melanie Sarge, a former Ohio State doctoral student who is now an assistant professor at Texas Tech University.