October 24, 2012
U.S. News & World Report - Men Responded Far More Positively Than Women to The Third Presidential Debate
Those monitoring the levels on CNN’s real-time voter-sentiment chart Monday night may have noticed that for the first time during the 2012 debates, women and men had extraordinarily different responses
Erik Bucy, a professor at Texas Tech University’s College of Media and Communication, says “tough talk” on foreign policy is what made the debate a largely “male-oriented” exchange, and one in which males favored Romney. Bucy monitored male and female responses to the candidates at the Center for Communication Research, an experimental lab in Lubbock, Texas.