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2012 TECHstyle Denim Runway Winners Revealed

Four student designers were named winners Saturday evening at the annual competition.

Written by Karin Slyker

Photographed with PCCA president Wally Darneille, Berry (left) won the men’s category with a classic straight-leg jean and Lektzian (right) won the women's category with a simple slightly relaxed fit embroidered jean.

Photographed with PCCA representative John Johnson, Berry (left) won the men’s category with a classic straight-leg jean and Lektzian (right) won the women’s category with a simple slightly relaxed fit embroidered jean.

Four Texas Tech student designers were named winners Saturday evening, of the 2012 “Denim Runway” competition.

  • Cotton Trend Board – Darlene Araiza, sophomore from Post
  • Casual Category – Caitlin Moore, sophomore from Rowlett
  • Women’s Jeans – Jovita Lektzian, senior from Panevezys, Lithuania
  • Men’s Jeans – Kimberly Berry, junior from Pleasanton, Calif.

The event was sponsored by Plains Cotton Cooperative Association (PCCA) and Cotton Council International (CCI) in collaboration with Texas Tech’s College of Human Sciences Department of Design’s Apparel Design and Manufacturing program.

For about a month, more than 20 students vied for the winning “Denim Runway” design. The competition was based on the popular Lifetime reality series, “Project Runway,” where designer hopefuls compete for a spot in the winner’s circle – and a healthy designer’s contract.

Lektzian described her winning garment as “a simple slightly relaxed fit jean with a painted and embroidered detail of the Lithuanian national stylized flower motif.”

Berry won the men’s category with a classic straight-leg jean that featured “commodore blue topstitching and a pirate pattern on the pocket lining.”

Moore was awarded a $500 cash prize for her dress with a fully-lined, mid-thigh circle skirt accented with a gold zipper and striped  chiffon treatment on the sides.

Moore was awarded a $500 cash prize for her dress with a fully-lined, mid-thigh circle skirt accented with a gold zipper and striped chiffon treatment on the sides.

In the casual category, Moore designed a dress with a fully-lined, mid-thigh circle skirt accented with a gold zipper and striped chiffon treatment on the sides, back and flutter sleeves.

And finally, judges selected Araiza’s entry as supreme in the cotton trend board competition. They felt she delivered the strongest strategy and message about cotton with regard to its current and future trends, also for its creativity and design.

All students who participated in the competition used denim fabric from PCCA’s denim mill in Littlefield – 34 miles northwest of Lubbock. Headquartered in Lubbock, PCCA is a farmer-owned cotton marketing, warehousing, denim and jeans manufacturing cooperative. It is America’s largest cotton supplier.

“We are so excited to partner with PCCA and CCI on this project,” said Cherif Amor, chairman of the Department of Design. “We have such talented students in our department who regularly receive national design awards, and the Denim Runway competition gives them another design opportunity beyond their wildest dreams.”

Lektzian and Berry will go on to the Denimatrix jeans facility in Guatemala later this year to see how a new design goes into production and to meet high-end designers in the denim apparel business, said Wally Darneille, PCCA president/CEO and 2010 President of CCI.

Moore was awarded a $500 cash prize for her win in the Casual Category. Araiza, winner of the Cotton Trend Board competition, also took home a cash prize of $200. Both also received recognition plaques.

Images of the Winning Designs

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Apparel Design & Manufacturing Program
Apparel Design

The Apparel Design & Manufacturing Program in the Department of Design at Texas Tech University provides the key to entering the glamorous world of fashion. Students learn to create and produce their own designs, research, and apply the latest trends, manage product development, apparel design, or design and construct costumes or stage. A variety opportunities and jobs are possible with a degree in Apparel Design and Manufacturing.

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