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New Campaign to Raise Awareness of Campus Visitors

Red bags are being distributed to better denote prospective students on campus.

Written by Patrick Gonzales

The hope is that the red bags will better denote campus visitors to members of the Texas Tech community.

The hope is that the red bags will better denote campus visitors to members of the Texas Tech community.

The Texas Tech and Lubbock communities have long gone out of their way to make prospective students and their families feel welcome during campus visits.

Thanks to the new Red Bag Campaign, created by the Office of Undergraduate Admissions, identifying those visitors is about to get easier.

The office has begun to distribute red plastic bags adorned with a black Double T to prospective students visiting campus. The hope is that the red bags will better denote campus visitors to members of the Texas Tech community — and to Lubbock citizens, if visitors go off campus.

“We consider the campus visit to be one of our strongest tools in recruiting new Red Raiders,” said Jamie Hansard, director of recruitment and marketing for the Office of Undergraduate Admissions. “Many of our prospective students and their parents are getting their first opportunity to make an emotional connection to Texas Tech, and we want to ensure that they have the best experience possible. Texas Tech and the Lubbock community already are known for their friendliness, so we believe that this campaign builds upon one of our greatest strengths: our West Texas hospitality.”

For the Texas Tech community, “Red Bag Alerts” will be distributed through TechAnnounce and the events calendar, informing faculty, staff and students of upcoming campus recruiting events, and providing tips for interacting with the visitors.

For more information, visit the Red Bag Campaign website.

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