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Professor and Doctoral Student Duo Win Top Academic of the Year Award

The Mobile Marketing Association honored Debra Laverie and William Humphrey for their research.

Written by Lori Cortez

Laverie's research explores the role of consumption in everyday activities.

Laverie’s research explores the role of consumption in everyday activities.

Texas Tech professor and Rawls College of Business senior associate dean, Debra Laverie, along with co-author William Humphrey, were recently named the 2011 Mobile Marketing Top Academic of the Year by the Mobile Marketing Association (MMA) for their work titled “Brand Community and Location Service Social & Mobile Research.”

Creativity Prevails

Laverie and Humphrey were among the 56 individuals who were the first to receive The Smarties™ – the new name for MMA’s awards, which reflect the growth and unique character of the mobile channel.

“Great creative, great storytelling, is at the heart of all of our award-winning campaigns. Our winners are truly among the smartest in the mobile channel, and have set rigorously high standards for industry excellence,” said Greg Stuart, Global CEO of the Mobile Marketing Association. “Their work should serve as an enduring inspiration to marketers world-wide, and a challenge to next year’s competitors.”

Humphrey's research interests include consumer behavior relating to mobile marketing and social media.

Humphrey’s research interests include consumer behavior relating to mobile marketing and social media.

Laverie joined the marketing department at Texas Tech in 1995. Her research explores the role of consumption in everyday activities, branding, macro issues in marketing, sports marketing and the scholarship of teaching and learning. Her work has been published in the Journal of Retailing, the Marketing Education Review and the Journal of Consumer Research to name a few.

Mobile Media

Humphrey is a marketing doctoral student at Texas Tech, and also an experienced digital marketing professional with knowledge in the travel/leisure and financial services industries. He previously held digital marketing and e-commerce roles with American Express and Carnival Cruise Lines. His research interests include consumer behavior relating to mobile marketing, geolocation targeting and social media.

MMA is a premier global non-profit trade association established to lead the growth of mobile marketing and its associate technologies. Headquartered in the United States, the action-oriented organization is designed to clear obstacles for market development, evangelize the use of the mobile channel and to establish mobile media guidelines and best practices for sustainable growth.

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3 Responses to “Professor and Doctoral Student Duo Win Top Academic of the Year Award”

  1. Britta Tye Says:

    I am SO proud of these Red Raiders!!!!!

  2. Kenny Gallagher Says:

    Two true leaders in the Rawls College of Business Administration, congratulations!!

  3. Rich Rice Says:

    Humphreys gave a guest lecture in my New Media/Rhetoric course in English last summer. Excellent talk. Well deserved.

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Rawls College of Business
Business Administration Building

The Rawls College of Business accounts for about 25 percent of Texas Tech graduates.

The college has a full-time teaching staff of roughly 100 in five departments: accounting, finance, information systems and quantitative science, management and marketing.

The college offers an accredited weekend MBA for Working Professionals program.

Dedicated to connecting students, alumni and employers, the Career Management Center assists Rawls College students with their transition to the world-of-work, and supplies prospective employers with top-notch candidates, ready to make an immediate contribution.

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