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Texas Tech Selects Food Service Vendors for Athletic Venues

Ovations and ClubCorp will provide a variety of quality food for athletic facilities across campus.

Written by Chris Cook

The key objectives at the onset of the  selection process included enhancing the quality and variety of food.

Organizers wanted to enhance the quality and variety of food, and believe Ovations and ClubCorp will do this.

Texas Tech University announced Thursday (May 13) that the Board of Regents Facilities Committee has authorized the university to enter into agreements with two food service providers.

Ovations Food Services will operate general concessions for all athletic facilities and suite and premium seat holder services at the United Spirit Arena. ClubCorp has been chosen to serve all club/suite areas in Jones AT&T Stadium and operate a private membership club/restaurant on the east side.

“We are excited to bring Ovations and ClubCorp into our facilities,” said Gerald Myers, Texas Tech director of athletics. “Their reputations in the food service industry are second to none, and we are looking forward to a long relationship with each.

“Our fans are deserving of the best service we can offer,” Myers added. “They will enjoy the diverse menus and concession offerings of Ovations, while our suite and club seat holders at the stadium are going to benefit from the high quality for which service ClubCorp is known.”

Myers acknowledged the key objectives at the onset of the selection process included enhancing the quality and variety of food, maintaining a high quality training table for Texas Tech’s student-athletes and providing educational opportunities for students.


Ovations, known for its “Everything’s Fresh” approach, prepares most of its items in the concession stands to provide the freshest fare possible for fans. In addition to the traditional game day menu of popcorn and hotdogs, Ovations serves barbecue, carved turkey sandwiches and chicken strips with fries baskets. Ovations also will position induction cooking carts throughout the stadium to provide additional points of sale and variety for the fans.

“Ovations is proud to have been chosen by Texas Tech University to provide our high quality food service program to their athletic facilities,” said Ken Young, Ovations’ president. “We’re excited to begin implementing our ‘Everything’s Fresh’ program as well as our signature concession concepts to provide Texas Tech fans with a greater variety of fresh options from which to choose.”

Ovations will operate a new club area on the east concourse of United Spirit Arena. This area will cater to premium seat holders and will offer alcohol and an upgraded food menu and will serve as a multi-use facility for non-game day events.


ClubCorp will open the Texas Tech Club, a new private member club to be located in Jones AT&T Stadium. Slated to open its doors this fall, the Texas Tech Club will serve as a gathering spot for alumni, faculty and staff along with the Lubbock professional, civic, and social community.

“We are excited about opening the Texas Tech Club and about ClubCorp becoming an integral part of the university and local community,” said Eric Affeldt, ClubCorp’s president and CEO. “Our university clubs have proven to be very popular venues where alumni, fans, and friends continue to congregate and take pride in their alma mater while enjoying an upscale setting.”

In addition to operating the club, ClubCorp will provide food and beverage catering services for the suites and premium seat holders in both sides of the stadium on game days as well as supply catering for all non-game-day meetings and events in the stadium.

ClubCorp also operates private clubs at the University of Texas, Florida State University, Boston College, University of Massachusetts and the University of North Carolina. ClubCorp’s commitment to utilizing students in its operation will benefit Texas Tech students as the company has a reputation of aggressively recruiting graduates from the host university.

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2 Responses to “Texas Tech Selects Food Service Vendors for Athletic Venues”

  1. Matt Says:

    Wow, this looks great, can’t wait for the season

  2. Janise Langford Says:

    It is my understanding that Ovations also operates the lower level concessions in Jones AT&T Stadium. I tried to speak with Amy Geppi today, September 7, regarding services on Sunday for the Tech/SMU game. The services were absolutely AWFUL! It was the worst game day experience in six years. Cokes were flat and heavy on syrup, water was HOT before halftime, service was at a snail’s pace and the concession staff seemed uninformed and prices were robbery. I won’t deny any business or corporation a profit, but A Dasani water is $1 at McDonald’s and I can purchase three (3) cases of Dasani for $11 at my local grocery store, I think $4 for a hot bottle of water on a searing Texas afternoon is unconscionable. And the response from the counter staff when I questioned the hot water was “we can’t keep up”, actually not my problem, this game had been scheduled for quite some time, your company new the day would be extremely warm and someone should have prepared for this. Poor out of the gate showing for a new vendor at the stadium.

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